In the midst of the onslaught of the current difficult economic situation, this does not dampen the spirit of UMKM wrestlers to continue to support the economy. The spirit of UMKM wrestlers always have full support from the government, practitioners, and also academics, so that the UMKM wrestlers can maximally carry out adaptive business development. Likewise, what the Buleleng Regency Government has strived for and fought for through the holding of the ” Buleleng Coffee Festival “, initiated by the Department of Industry and Cooperatives and SMEs of Buleleng Regency in collaboration with the Faculty of Economics, Ganesha University of Education Kadin Buleleng, Indonesian Food and Beverage Executive Association (IFBEC), and the Indonesian Barista Association ( IBA) Bali. In the event In this regard, the SME Dagperinkop Department of Buleleng Regency also involved various entrepreneurial associations assisted by the Buleleng Regency SME Industry and Cooperative Agency including the Young Entrepreneur Association (YES) FE Undiksha, Singaraja Young Entrepreneurs, and the Indonesian Young Entrepreneurs Association (HIPMI) Buleleng. ” Buleleng Coffee Festival ” was held with the theme “Through the Buleleng Coffee Festival We Create Excellent and Quality Buleleng Coffee to Support Tourism in the Context of Regional Economic Recovery”. The event was also attended by the Regent of Buleleng, Mr. Putu Agus Suradnyana, ST., who officially opened the event, accompanied by Mr. dr. I Nyoman Sutjidra, Sp. OG. as Deputy Regent of Buleleng.
A series of activities in the ” Buleleng Coffee Festival ” event” which would be held at the Puri Saron Hotel on June 22-24 , 2021 consists of: Barista Training and Contest, Coffee Bean Curation, Best Coffee Quality Competition, and Talkshow event. The Dean of the Faculty of Economics, Mr. Dr. Gede Adi Yuniarta, SE, Ak., M.Sc. was asked as a resource in the talk show with the theme “Coffee Buleleng, The Taste of Bali”. On that occasion, the Dean of the Faculty of Economics emphasized the differences between the former and current conditions regarding coffee from an economic perspective, which was divided into 3 things, namely: coffee has been a favorite of the people for a long time, who is the market share for coffee products, and how is coffee marketed. past and present. He said that the consistency of coffee farmers in the past in producing coffee was due to the use of this coffee product as a medium of exchange with other products (barter), or it could be likened to the equivalent of gold coins, this shows that coffee products have been a favorite of the people since ancient times. In the past, coffee products were synonymous with parents, including coffee offerings were not as diverse as today, but now the market share of coffee products is expanding to target the younger generation. This shows that the potential for coffee products business is currently getting better because the demand for coffee products is expanding. The development of the market share of coffee products can be seen through the emergence of new coffee shops managed by the younger generation even with not too large a capital.
The participation of the Faculty of Economics in the event was also seen through the involvement of FE Undiksha students who were the members of the Young Entrepreneur Association (YES) FE Undiksha as exhibitors displaying their business products. FE Undiksha students who have photography and videography service businesses also contribute to the publication of these activities through various platforms or digital media, as well as assisting in making photo catalogs that can be used by coffee farmers or entrepreneurs in marketing their products digitally. Young Entrepreneurs Association(YES) FE Undiksha which is also assisted by the Entrepreneurship Laboratory of FE Undiksha is committed to stimulating entrepreneurial activity among students and taking an active role in helping MSME actors among the community
